Another FIFA Club World Cup-themed Michelob Ultra commercial features Lionel Messi. Football fans may recall the 2024 Super Bowl commercial with Messi, Jason Sudeikis, and Dan Marino, when Messi joins a beach soccer game as the Michelob Ultra tap runs out.
In the new commercial “Superior Hotel,” Messi plays soccer against the hotel bar refrigerator’s lone Michelob Ultra. The 30-second ad will air during FIFA Club World Cup broadcasts and on social platforms, including YouTube. Messi and Inter Miami play Al Alhy at Hard Rock Stadium on June 14 to start the international tournament.
“A global soccer icon like Messi helps fuel the significant momentum and growth both soccer and Michelob Ultra have been experiencing across the U.S.,” he told USA TODAY in a statement. “Messi is the biggest soccer star of our time and is the perfect embodiment of our brand’s point of view and brings excitement to some of soccer’s most passionate fans during some of the sport’s most competitive tournaments.”
Michelob Ultra, the FIFA Club World Cup’s official beer sponsor, will also deliver the Superior Player of the Match Trophy after each game, like it did in Copa America 2024. Michelob Ultra will sponsor the 2026 World Cup.
Michelob Ultra pop-up beer gardens and pitchside clubs will be at 12 host stadiums. Enter online to win a seat in the Michelob Ultra Pitchside Club in New York City for the semifinals and final.
“The FIFA Club World Cup is an opportunity to continue to make our brand synonymous with one of the world’s most beloved sports by elevating the fan experience this summer and into 2026,” he said.
